Zara皮具包包货架,广州Zara服装货架,上海Zara服装店货架
广州市八千里货架有限公司是快消品店货架、服装店货架、饰品店货架、服装店道具、店面设计、内衣店货架、名创优品店货架、伶俐品牌货架、超市货架、奥特莱斯店货架、KM男装货架、ZARA货架、UR男女装货架、HM店货架、迪卡侬货架、无印良品货架、悦诗风玲货架、GXG货架、PEACE?BIRD货架等产品专业生产加工的公司,拥有完整、科学的质量管理体系。广州市八千里货架有限公司的诚信、实力和产品质量获得业界的认可。欢迎各界朋友莅临参观、指导和业务洽谈。
最近各大门店都忙着搞促销,没赶上新品,说什么也得抓住“新品”下架的尾巴,我也不服输赶紧去凑凑热闹。
逛了几家实体店对比下来,同样是大品牌,有的店面陈列做得真的足够用心,哪怕是打折清仓做得也像新品上架;
但是有的店面走进去就是一个大型调色板,一种扑面而来的大卖场既视感。(并没有说大卖场不好的意思)
商品的价值就在那儿,店铺对于商品的陈列很有可能在视觉上直接影响了商品的优劣,也就影响了顾客的购买欲。如果顾客连把衣服拿起来看一眼的欲望都没有,销售量又怎么来呢?
其实不难发现,服装店陈列形式不外乎是点挂、正挂、侧挂以及叠装四种方式。
由于侧挂排列密度较大,对卖场面积的利用率较高,顾客在扫视店铺的时候视觉接触到侧挂陈列的机率更大,所以我们需要利用好侧挂陈列来激发顾客的购买欲。
But,你以为侧挂就是挂几件衣服上去就完事了?NO!侧挂陈列的学问大着呢。
侧挂的色彩搭配
陈列架也要选好
虽然服装商品的陈列很重要,但是陈列架的作用也不能忽视。服装陈列架的高度一般以90厘米-180厘米最为普遍,为顾客胸部至眼睛的高度的陈列处,有人称此为“黄金空间”。
Zara皮具包包货架,广州Zara服装货架,上海Zara服装店货架
广州市八千里货架有限公司
Zara leather bag shelf, Guangzhou Zara clothing shelf, Shanghai Zara clothing store shelves
Guangzhou Baqianli Shelf Co., Ltd. is fast-moving goods store shelves, clothing store shelves, jewelry store shelves, clothing store props, store design, underwear store shelves, famous products store shelves, 伶俐 brand shelves, supermarket goods
Shelf, Outlet Store Shelf, KM Men's Shelf, ZARA Shelf, UR Men's and Women's Shelf, HM Store Shelf, Decathlon Shelf, Muji Shelf, Yue Shi Feng Ling Shelf, GXG Shelf, PEACE? BIRD Shelf, etc.
The production and processing company has a complete and scientific quality management system. The integrity, strength and product quality of Guangzhou Baqianli Shelf Co., Ltd. have been recognized by the industry. Welcome friends from all walks of life come to visit, guide and industry
Negotiate.
Recently, the major stores are busy with promotions, not catching up with new products, saying that they have to catch the tail of the "new product", I will not admit defeat and go to join in the fun.
After visiting a few physical stores, it is also a big brand. Some storefronts are really hard enough to be used, even if it is a discounted clearance, it is like a new product;
But some storefronts go in and there is a large palette, a kind of big store that comes to the forefront. (I didn’t mean that the big store is not good)
The value of the goods is there, and the store's display of the goods is likely to directly affect the quality of the goods, which affects the customer's desire to purchase. If the customer doesn't even have the desire to take the clothes and look at them, how come the sales volume?
In fact, it is not difficult to find that the clothing store display form is nothing more than hanging, hanging, side hanging and stacking four ways.
Due to the high density of the side-hanging arrangement, the utilization rate of the store area is high, and the chance of visual contact with the side-hanging display is greater when the customer scans the store, so we need to make good use of the side-hanging display to stimulate the customer's desire to purchase.
But, do you think that hanging a few clothes on the side is done? NO! The knowledge of the side-hanging display is great.
Side-mounted color matching
The display rack should also be selected
Although the display of clothing goods is important, the role of the display rack cannot be ignored. The height of the clothing display rack is generally 90 cm - 180 cm, which is the most common display place for the height of the chest to the eye of the customer. Some people call this "golden space".
Zara leather bag shelf, Guangzhou Zara clothing shelf, Shanghai Zara clothing store shelves
Guangzhou Baqianli Shelf Co., Ltd.