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经了解，这是最近大热的瑞典独立设计师品牌NOME的展位，本次为该品牌首度参加国际大型展览。展位外观是独特的工业风格，水泥色的半封闭墙体，大型的机动“装置”。展位内部更是利用烧杯、试管、玻璃棒等仪器打造了一个奇妙的实验室空间。展示的品类除了简约舒适的服装外，还摆放了各式设计吸睛的家居产品。夺目的设计不但受到了展会的嘉宾领导“围观”，展位内的洽谈区亦坐满前来咨询合作的参展商。初次参展，NOME却已俨然跃升成2018CHIC（春季）的一颗耀眼新星。
记者也就展位的设计，采访了NOME展位负责人。“NOME的参展主题是‘风格实验室’，NOME员工们是实验室的‘实验家’，利用各种北欧生活因子、元素，创造不同的生活风格创意。展位传达的是NOME‘告别过去， 探索另一种新生活方式’的价值主张。”另外据该负责人透露，NOME目前运营的粉丝社群，仅3个月就已经积累了超过20万的粉丝。部分社群粉丝也来到了展位现场为NOME助阵，难怪展位人气如此之旺。
事实上，中产阶级消费需求升级之后，已经更多关注到品牌带来的生活品质提升、设计感产品、个性化满足和情感联系。NOME深入地洞察到了中产阶级消费升级之后的内在需求，并抢抓机遇站上了“轻家居”行业的风口。目前国内“轻家居”领域的“独角兽”仍在缺席，看来这颗新星的发展潜力不容小觑。
Start-up shop Nomi shelves, 2019 new shelves, free design storefront
Guangzhou Eight Thousand Miles Shelf Co. , Ltd. is a fast-food store shelves, clothing store shelves, jewelry store shelves, clothing store props, store design, underwear store shelves, famous store shelves, brand shelves, supermarket shelves, Outlets store shelves, KM menswear Shelves, ZARA shelves, UR men's and women's shelves, HM store shelves, DiCannonon shelves, unprinted shelves, Pleasant Wind racks, GXG shelves, PEACE? BIRD shelves and other products specializing in the production and processing of the company, with a complete, scientific quality management system.Wide The integrity, strength and product quality of eight thousand miles of the city of 8,000 miles of shelves Co. , Ltd. have been recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiations.
It is understood that this is the recent hot Swedish independent designer brand NOME booth, this is the brand's first time to participate in a large-scale international exhibition. Booth appearance is unique industrial style, cement-colored semi-enclosed walls, large motorized "devices."
Inside the booth It uses beakers, test tubes, glass rods and other instruments to create a wonderful laboratory space. The display of categories in addition to simple and comfortable clothing, but also placed a variety of design eye-catching home products.
The eye-catching design was not only led by the show's guest leaders" "The discussion area within the booth is also full of exhibitors who come to consult and cooperate."
For the first time, NOME has leapt to become a dazzling new star in 2018CHIC (Spring). The reporter also interviewed the person in charge of the NOME booth for the design of the booth.
"NOME's theme is 'Style Lab', and NOME employees are lab's 'experimenters', using a variety of Nordic life factors and elements to create different lifestyle ideas. The booth conveys NOME's value proposition of 'saying goodbye to the past and exploring another new way of life'. In addition, noME's current fan base has accumulated more than 200,000 followers in just three months, according to the person in charge.
Some community fans also came
The booth site for THE NOME help, no wonder the booth popularity is so high. In fact, after the upgrading of middle-class consumer demand, more attention has been paid to the quality of life, design products, personalized satisfaction and emotional connection.
NOME has a deeper insight into the inherent needs of middle-class consumption upgrades and seizes Opportunity on the "light home" industry. At present, the domestic "light home" field of "unicorn" is still absent, it seems that the potential for the development of this new star can not be underestimated.